LORE Lil Softie
Lana Mori
Lana Mori is a Japanese-Armenian American director and
creative director based in New York. Raised in a family of
scientists and artists, she studied Biology before beginning her
career at Wieden + Kennedy and going on to lead creative for
brands and agencies across fashion, beauty, sportswear and
lifestyle.
As a filmmaker, Lana fuses a multidisciplinary creative
background with her roots in science. As creative director, she
thinks in systems and worlds. As designer — in the power of a
single frame. As former musician — in rhythm and movement.
As biologist, with a sense of invention and an attraction to new
ways of seeing.
Her work conjures style and magic — drawing on fashion
sensibility, heightened art direction, surrealism and playful
subversion to reveal unseen dimensions within the familiar.
LORE Lil Softie
Axel Arigato The Arrival
Glossier Afterbaume
GAP Encore Spring 2026
Away A Color For Every Trip
BLEACH United States of Color